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Liber & Co.

Brand · Food and drink

How it all began. 2011 - 2013 In 2011 we began our journey by visiting some of the best cocktail bars in New York, D.C., and Austin. We enjoyed delicious drinks, chatted with bartenders, and tried products we’d never heard of. We learned that while premium spirits were important, fresh juice and house-made syrups were the unsung heroes of top-quality cocktails. FROM THE STOVETOP TO A CUSTOM FILLING LINE In 2014 we moved into a 7,000 sq. ft. space and went from making syrups in small batches on a commercial stovetop, to using a custom 200 gallon process tank. Since there are no how-to books for making craft cocktail syrups at scale, we scavenged ideas from breweries, wineries and chocolatiers, tested them, and created our own blueprint. CNBC, "TIME FOR A BIGGER POT" 2016 - 2023 In 2016, we made a national television appearance on CNBC's "Billion Dollar Buyer" and entered the on-premise national accounts scene, selling hundreds of thousands of cocktails within the first year. By 2021 our team had doubled in size, and a new motto worked it's way into our production day conversations- "we need a bigger pot". In 2023 we built out a brand-new facility, designed in-house by our team to meet the needs of producing cocktail ingredients at scale while maintaining our culinary approach. WHAT'S NEXT? 2023 - Today In 2023, we moved into a brand-new, 21,000 sq ft custom facility. The expanded capacity has allowed us to develop new syrups and exciting product line extensions. We can't wait to share with you what's next!