
Spiritless
Brand · Food and drink
Prior to founding Spriritless, we spent years working with some of the largest spirits conglomerates in the world on their marketing efforts, often planning experiential consumer events. While doing so, we consistently heard the same request for non-alcoholic beverage options more interesting than soda water with lime. At the same time, we were three busy, career-oriented moms who were also feeling the strain of weekday drinks at work dinners, added calories, and sluggish mornings after a few glasses. The ah-ha moment quickly became crystal clear, the market was demanding more non-alcoholic options and so were we... Spiritless was born.