Shop

Zia Pia

Charlotte, NCBrand · Food and drink

Zia Pia was born in 2013 out of Victoria Custodi’s love of great food and Italian culture. Victoria, whose father was born in Puglia, and who has traveled extensively and lived throughout Italy, grew up appreciating the pure flavors of simple authentic Italian home cooking: real, fresh extra virgin olive oil, pasta, fresh garden vegetables. She named the company for her beloved aunt, or "Zia", Pia Custodi from Orvieto, Umbria. As extraordinary a woman as she was a cook, Pia seemingly effortlessly prepared her multi-course, hours-long meals from her tiny, 1950s-era kitchen and proudly served them, one dish at a time, to visiting family and friends. Today, Zia Pia aims to honor her memory and embody the values she held dear: simplicity, care, and quality ingredients.