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YEWO

Brand · Jewelry

YEWO Collective is a handcrafted jewelry and lifestyle brand rooted in intentional living, ethical craftsmanship, and meaningful impact. Inspired by organic forms, natural rhythms, and everyday rituals, our collections are designed in Asheville, North Carolina and handcrafted at our artisan studio in Northern Malawi. Our Story After living in Malawi, Africa for many years, husband-and-wife duo Maddy and Kyle — self-taught metalsmith jewelers — founded YEWO in 2018 with a simple vision: to create meaningful employment through handcrafted design in rural Malawi. What began with a small group gathering under a mango tree to learn jewelry making has since grown into a vertically integrated artisan brand employing 30 full-time team members across Malawi and the United States. Today, YEWO includes an Asheville-based Design Studio, a Production Studio in Northern Malawi, a growing wholesale platform, and three flagship shops — two in Malawi and one in Asheville. Now back in the mountains of Western North Carolina with their daughter Maisey, Maddy and Kyle continue to lead YEWO alongside a thriving, 100% Malawian-led team managing daily operations and production in Malawi.

yewocollective.com