Shop

Well Told

Brand · Retailer · Home goods shop

WE ARE WELL TOLD. Four great friends. One shared purpose: to create fun and inspiring products that enhance our daily lives and bring people closer together. Through smart and stylish design, meaningful and clever content, and exceptional craftsmanship, we transform everyday home goods and accessories into unique personal artifacts that not only tell a story, they become part of it. What We Do We create life-inspired products designed to enhance your life’s moments. What exactly do we mean by that? We like to think of it as using cutting-edge design and customization techniques to make high-quality, everyday products that express something that matters in your life. In other words, we make cool stuff for your home and daily life that helps you celebrate what you love with the people you love. What’s not to love? Our Beginnings We started as Uncommon Green, which was founded in Boston in 2009 by designer Brian Johnson. Brian was working as an engineer and industrial designer when he began to notice that there was a lack of home furnishings and décor that were truly unique and meaningful, yet also contemporary and classic. Dozens of prototypes, countless hours of product photography, and a few all-nighters later, Brian debuted Uncommon Green online and began selling his work. As his passion-project turned into a fledgling business, Brian brought Dave, Neil, and Colin on board to help expand our vision and create an entirely new category of ultra-personalized goods and gifts that resonate on a deeper level and enhance the moment of use.