WA:IT is a symbiosis of two cultures: Japanese and Italian.
A mindful clean beauty culture.
Grounding & Nervous System Regulation
Long-Lasting, Sophisticated Naturals
Born in Italy in 1971, graduated in engineering from the polytechnic university of turin, raffaella grisa has built a career as a consultant, leveraging her engineering background mainly in the far east. Raffaella's personal story is crucial to understanding the dna of her brand .
Driven by a passion for sustainability and natural beauty, she has crafted a unique product line that nourishes both the body and spirit. Under her leadership, WA:IT became the first european beauty brand to achieve carbon negative status in 2021.
Raffaella’s vision is to inspire mindful self-care and sustainable living through thoughtfully crafted beauty rituals.
