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VENUS

Nazareth, PABrand · Clothing

Founded in 1982 in Jacksonville, Florida, VENUS' heritage is rooted in swimwear. Unconventional beginnings designing posing suits for bodybuilding competitors led our founders to sell bikini tops and bottoms separately to fit their unique measurements. Women who were not bodybuilders began buying VENUS suits, revealing that we were the only retailer whose swimwear allowed women to find their perfect fit. Customers could mix-and-match tops and bottoms to choose their most flattering pairing, making VENUS the originators of swim separates.