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Tru-Tone

Ogden, UTBrand · Home goods

Tru-Tone Bulbs began as a passion project for designer David Andora. David, who lived and worked in Chicago in a variety of creative fields, often used vintage inspired design and atmospheric lighting in his projects. The practicality of LEDs was a natural fit for many of these, and as they became more versatile and affordable he kept hoping to see an updated version of the classic “big bulb” Christmas lights that defined his childhood holidays. What could be better than recapturing that warm comforting glow and leaving the burnt fingers, blown fuses, and smoldering trees in the past? Unfortunately, Christmas LED makers continually failed to meet those expectations, focusing instead on the saturated, electronic hues of colored diodes and the novelty of programmable and app controlled light sets. With his experience, a decent understanding of LED technology, and an awareness of new developments in components and processes, David knew that making these lights was possible, but no one had bothered to do it yet.