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Simply Curated

Grand Rapids, MIBrand · Candles

Hi, I'm Sarah Hart. I'm the Founder + CEO here at Simply Curated. When I started Simply Curated in my parent's basement in Queens, NY back in 2012 it was just what the name implies, a curated online store with a minimalist aesthetic. In the beginning, I was curating vintage pieces and my dream was to have a store where you could always find something special to brighten your mood. Eventually, I started to make soy candles in beautiful vintage barware and that just took off. Before I knew it I was selling more candles than vintage housewares so I decided that candles would be the new direction for the company. In 2014, I moved myself and the business to Grand Rapids, Michigan. I found a studio space and hired my first employee a few months later. We launched our own collections in the beginning of 2015. Since then we have been growing, slowly and sustainably. We're are proud to employ members in our local community. In 2022 we celebrated 10 years in business and moved into a 5,000 sq ft warehouse in Grand Rapids. Our candles are all hand-poured in our studio in Grand Rapids, Michigan. The 100% soy wax is blended in small batches with fragrances and essential oils. Our candles are 100% phthalate free and will burn cleanly all the way down. Every single candle is poured by hand and hand labeled and packaged. We are proud to make a product that is beautiful, sustainable and made in the USA.