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Shana Gulati Jewelry

Brand · Retailer · Jewelry store

From Jackson Heights to Jaipur. An immigrant kid from Queens. A wrong turn in Jaipur. A jewelry brand born from both. This brand didn't start with a business plan. It started with a feeling — a restlessness, a pull toward something more. It's held together by the people around it, built slowly in Jaipur, and designed for women who know exactly what they want to say without saying a word. "I didn't wander off the path I'd built for myself — the universe just had a different one waiting. Doors weren't opening, so I built my own. And on the other side was a world I made from scratch." The Founder I didn't know where I was going. I just knew I had to go. I was just shy of eight when my family moved from India to Jackson Heights, New York. My parents left behind everything familiar to give my brother and me a better life. They worked without stopping, without complaining. I don't think I'll ever be grateful enough for that. Growing up, the acceptable paths were Medicine, Engineering, or Law. I chose Law — not because I was pushed into it, but out of genuine respect for what my parents had sacrificed. But it was never my true path, and somewhere underneath all of it, I always knew that. What I wanted was to feel alive. To travel. To create. In 2012, I made the decision. I stepped away from law, moved back to India, and gave myself over to figuring out what came next. I had no design education. No knowledge of jewelry or manufacturing. Just a feeling, a stubbornness, and fluency in Hindi — which, as it turned out, was exactly what I needed.