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Serien°Umerica

Torino, PiemonteBrand · Clothing

Born in 2009 from Maria De Ambrogio and Stella Tosco, serien°umerica is a brand that has made research its strong point. Deeply rooted in their city of origin, Turin, the designers work in close contact with local artisans, insisting on traditional processes and changing their rules in order to enhance and shape raw materials that are always of the highest quality. Furthermore, in 2018, serien°umerica opened its Knit-Lab, a laboratory dedicated to knitwear samples and production. This is a natural evolution and a testament to the attention that the brand has always paid to knitwear. By sampling and producing in-house, the brand can continue its careful research into yarns and increasingly include regenerated and recycled ones in its collections. Minimalist shapes are transformed by playing with unexpected asymmetries and overlaps to create a lasting style that is not influenced by passing fashions. The brand is now distributed in selected stores all over the world. serien°umerica and s°n represent two complementary souls: the first more experimental and deeply creative, rooted in the artisanal tradition of knitwear; the second more essential and contemporary, able to engage with a broader audience while maintaining the identity and quality that define the brand.

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