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Sam & Julia

Brand · Retailer · Kids and baby

In 2008, Karina began building the world she wishes for every child. Room by room, out of cardboard, scraps of fabric and things other people threw away. What started as an idea grew into a house of more than a hundred rooms, full of small details you only notice when you look closely. It's a world where everyone is welcome, where neighbours greet each other instead of looking away, and where a new story waits for you behind every door. Everything Karina missed as a child, she has rebuilt here by hand.

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