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Saltwater Boys

Saint Simons Island, GABrand · Clothing

Saltwater Boys Co. began in 2021 in our kitchen. While on maternity leave with my second baby, I realized how difficult it was to find high-quality, classic boys clothing that felt both playful and polished. Everything was either too trendy or too basic. I wanted boys apparel that felt timeless, durable, and ready for real life — fishing trips, family photos, golf outings, and backyard adventures. So I designed it. What started as a small collection of boys tees quickly gained momentum. Orders were packed during nap time. Emails were answered after bedtime. And families began sharing the brand with other moms looking for quality Southern boys clothing that didn’t sacrifice comfort. I didn't plan on hanging my nursing scrubs up for the apparel industry, but life doesn't always go to plan. Within a few short years, Saltwater Boys Co. expanded from our home office into multiple warehouse spaces to support growing demand. The brand now operates from a 5,000-square-foot warehouse and office just down the road from its flagship store in Brunswick, Georgia. In 2024, Saltwater Boys Co. opened its first storefront in Saint Simons Island — our little coastal town that inspires many of the fishing-inspired and golf-inspired boys clothing collections. In 2025, we expanded again, opening a second retail location and continuing to grow our wholesale and showroom presence in Atlanta. What began as a small boys clothing brand has grown into a recognized name in premium boys apparel — without losing its family-first roots.