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RaZbaby

Brand · Kids and baby

RaZbaby was founded in 2002 by sisters Lidia and Aida Viana, inspired by a simple but powerful idea: to create better solutions for babies and parents. After the birth of Aida’s second child, the sisters found themselves searching for a teether that was safe, effective, and truly hands-free but nothing on the market met their needs. During a casual lunch, inspiration struck. A raspberry on the desert sparked the idea, the fruit’s soft, bumpy texture felt perfect for soothing a baby’s gums. From that moment, RaZbaby was born. The company launched with its signature product, the RaZberry Teether, the first hands-free, raspberry-shaped teether designed to safely soothe the sensitive gums of newborns and infants. Made from high-quality, medical-grade silicone, it quickly became a trusted favorite among parents. While developing the RaZberry Teether, the sisters continued innovating, leading to the introduction of the Keep-it-Kleen pacifier in 2003, a patented pacifier that automatically closes when dropped, helping protect babies from germs. Today, RaZbaby, 2 generations in, remains committed to creating thoughtfully designed, innovative baby products that make parenting easier and safer. Driven by real-life experiences, inspired by nature, and a passion for problem-solving, the brand continues to develop solutions that families can trust.