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Pura Vida Bracelets

Brand · Retailer · Jewelry store

Hi there, we're Pura Vida! Our story started in 2010, with two buddies on a surf adventure in Costa Rica, land of “pura vida”: an outlook on life that’s all about celebrating the simple things. Since then, we’ve gotten a lot bigger—but we haven’t really changed much. Share your story, stack your colors We're all about color and connection (we make friendship bracelets—what else would you expect?). Our office is in the dreamy beach town of La Jolla, California. Yes, the walls are pink. We bring our dogs to work. We do business responsibly, operating as a B corp. We still work with the same Costa Rican artisans we met all those years ago. We love what we do, and it shows. Every Pura Vida piece is rooted in giving back and connecting people, a colorful reminder that it’s the simple strings that tie us all together.