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Queen of Sparkles

Baton Rouge, LABrand · Clothing

While dressed head-to-toe in gold to watch the LSU Tigers play, a little girl tugged at Jaime’s skirt and asked, “Excuse me miss, are you the Queen of Sparkles?” There her title was born! Our founder, Jaime Glas Odom, has always loved all things sparkles. Her passion for anything-but-boring clothes started with technicolor dance costumes and playing dress-up. In her 20s she scoured vintage racks for sequined pieces in every color of the rainbow. As she put together outfits for SEC football games, themed parties, and specialty occasions, Jaime accumulated a closet full of novelty pieces. Before Jaime turned her sparkly, colorful closet into a brand, she started her career in engineering and patenting her design for flame-resistant women’s work jumpsuits. Jaime graduated from LSU and began her career as a petroleum engineer. She struggled to find flame-resistant jumpsuits that fit her and other female engineers. She set out to create a jumpsuit that focused on fit and more fashionable cuts, ultimately leading her to create her first business—HauteWork! She sold the brand to National Safety Apparel in 2019.

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