Three friends, with one shared goal: To revolutionize the sensation of running.
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It all started in the Swiss Alps.
Retired athlete Olivier Bernhard wanted to create a running shoe with a totally new feel.
He started experimenting with pieces of garden hose, gluing them to the outsole of his prototype.
Caspar Coppetti and David Allemann came on board in 2010…
And the experience of ‘running on clouds’ was born.
The goal was to create the most high-performance shoe ever:
Cushioned landings, powerful take-offs.
Fully engineered in Switzerland, using the most advanced technology possible.
In March 2010, On’s revamped prototypes won the ISPO BrandNew Award.
Today, On has been welcomed into the hearts (and onto the feet) of over 7 million athletes in over 50 countries…
… And there’s still much, much more to come. Dream On.
