Mochimochi Land
Brand · Kids and baby
Mochimochi Land was launched in 2007 as a place where knitted toys and people can live together in a spirit of tolerance. You too can advance human-toy understanding by knitting a new friend!
The characters that inhabit Mochimochi Land are original designs by Anna Hrachovec, a knitter who lives in Chicago. Anna finds inspiration in characters like Hello Kitty, TV shows like Pee-Wee's Playhouse, and illustrators like Mary Blair. Anna's knitted toys have been seen on Nickelodeon, featured on The Martha Stewart Show (twice), and featured in the Chicago Tribune and on BuzzFeed, among other publications.
She has written six books of knitting patterns (with a new one coming in 2027!) in addition to hundreds more independently-published patterns and knitting kits. Anna has also written two picture books illustrated by her knitted characters, 2023’s Catside Up, Catside Down, and 2025’s Short Dog, Long Dog.
A new animated series based on her knitted world, Woolly Woolly, debuted on television in France and Canada in 2025. You can also now watch it on YouTube!
You can find Mochimochi Land kits at these fine retailers.
The Mochimochi Shop features Anna's downloadable patterns, kits, and tiny hand-knitted friends.
When she's not designing patterns to share with fellow crafters, Anna creates artwork and animations with her knitted world, projects that have been exhibited around the US, in Europe, and Asia. You can find her art at annahrachovec.com. For commercial inquiries, please contact Koko Art Agency.
