Founded in Berlin in 2004 by creative director Maike Dietrich, Maiami is built on the principle of handmade luxury — offering a modern perspective on the traditional craft of knitting. A clear, contemporary aesthetic defines the brand: refined colour stories, innovative textile surfaces, and a distinctive yet understated sense of individuality. Each piece carries a handwriting that is uniquely Maiami — often with an unexpected twist.
Positioned between Quiet Minimalism and Effortless Expressiveness, Maiami occupies a distinct space within the contemporary segment — elevated in quality, expressive in spirit. Focused on sweaters, cardigans, and knitted tops, the collections complement both minimal ways of styling and more expressive approaches to dressing, adding character without disruption.
What began with a small number of hand-knitted sweaters has grown organically into an internationally recognised knitwear brand. Growth has remained deliberate, guided by continuity rather than acceleration. Today, Maiami is available across four continents in around 150 boutiques, concept stores, department stores, and online retailers. The company remains independent and women-owned.
