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London Borough of Jam

London, UKBrand · Food and drink

Lillie O’Brien established London Borough of Jam in 2011, following five years as pastry chef at St John Bread & Wine in London, United Kingdom. LBJ preserves are made in small batches and cooked for a shorter time compared to generic brands. The flavour is honest and unadulterated; it is fruit-driven, rather than sugar-driven. When tasting LBJ preserves you will always taste the fruit first followed by the sugar and a special complimentary flavour. We use natural, unrefined sugars and no commercial pectins. LBJ preserves contain no more than 4 ingredients and are dairy free & vegan. The preserves combine seasonal fruits – sourced in the UK, France, Italy and Spain – such as Victoria Plums, Greengages, Raspberries, Rhubarb and Seville Oranges with unusual additions such as bay leaf, cardamom, cocoa nibs, lemon verbena, wild fennel pollen and verjuice which we believe enhance the fruit flavours and maintain natural, respectful combinations.