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Imogene + Willie

Nashville, TNBrand · Retailer · Boutique

in 2009, we introduced our dream with only a single email. back then, there was no evidence to prove that our dream of imogene + willie would work. we had no idea where we would end up. we had no idea how we would get there. but we knew what we wanted. we wanted to make something that would last. we wanted to make things in the usa. we wanted to create a space to share. we wanted to build community. above all things, we knew we couldn't do it alone. and we didn’t want to. so we wrote an email to everyone we knew. we told them about our dream of imogene + willie. our plan was to try and sell 250 jeans in our inaugural fits: imogene (for women) and willie (for men). orders started coming in from all over the country, and then, from all over the world. after months of planning, building, and cleaning, we set up shop in an old service station in Nashville, TN. we opened our doors on a warm day in july of that same year. we invited everyone we knew, and a lot of people we didn’t. and we threw a party. in the years since, many things have changed we constructed our own sewing room in los angeles, opened a second home in austin and put more legs in jeans than we could have ever imagined. however, our intent remains the same. we still believe in making garments with substance that transcend simple trends, and more importantly, we remain steadfastly committed to making everything here in the united states.