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ichcha

New York, NYBrand · Home goods

It all started with a wish to preserve and promote the beautiful handmade textiles that are slowly losing against the world that's passing by very fast! It bothered us that the handmade crafts and craftsmanship were so under valued, especially in countries like India where, survival was more important. With the passion to do something about it, we picked up our bags and went on our craft tour of India. We met many artisans and their families and saw that most of them were connected with their art as a tradition passed down from their ancestors that they also wish to pass down to their children. With such history in making of a product, it was just not possible for us not to be part of it! And thus came ichcha, or 'a wish', to live and encourage everyone to live consciously; conscious of the environment and of the value and life of the products created and sought.