Shop

Hijita

Brand · Food and drink

We make small-batch Mexican chocolate rooted in ancestral wisdom, guided by wellness & equity, and inspired by our favorite childhood drink. Keeping it CHIcana y Tejana since '99 Our cacao is sourced directly from family farms & co-ops in southern México that are passionate about cultivating heirloom cacao through agroforestry systems. Our first ingredient is always regenerative Mexican cacao, delicately sweetened, and enhanced with thoughtfully sourced botanicals. As hijitas of strong Mexican women, we feel called to deeply understand and take ownership of our cultural legacy. Born and raised between borders, from Laredo, Texas to her mother's childhood home in Mexico, Ashley grew up surrounded by her family's rich cultura and traditions. As a chocolate lover from day one, Ashley's favorite tradition was sipping on traditional Mexican hot chocolate while making tamales with her family. She attributes her vision for Hijita to the strong matriarchs in her life, most inspired by her mother, her abuelitas, and older sister.

hijita.com