Shop

HEMLEVA

Seattle, WABrand · Jewelry

When I was rebranding, and moving away from Handmade Sam*Made, I wanted to come up with a name that reflected the direction of my business. I reached out to a friend of mine, who is an amazing artist in the Seattle area. She is Swedish, and with the help of her brother, who was living in Sweden at the time, together we came up with the name HEMLEVA. HEM is a Swedish word that means "home" and LEVA means "life". Together they do not create a new word, but instead it gives you a feeling of warmth, like that of a warm, cozy cabin in the middle of the woods. That feeling is exactly what I wanted my business to evoke, and was a step in the right direction for the evolution of my business.