Good Girl Snacks
Brand · Food and drink
We made good girl snacks for you, and for us!
Leah and Yasaman met in college and have been inseparable ever since. Throughout their whole friendship, and really, sisterhood, the two have always connected deeply through their shared Middle Eastern backgrounds. With a blend of Persian, Egyptian and Tunisian cultures between them, their love for the flavors of their origins transcends with good girl snacks.
Snack enthusiasts themselves, obviously, the pair have found a community within Gen Z that seems to thrive off of food fixations, food trends and really, anything a hot girl says is yummy on TikTok.
Scrolling through TikTok daily, Leah and Yasaman found a recurring theme with pickles and pickle-forward recipes trending online. Both noticed that the pickles they were buying themselves, along with the ones showing up on their socials, didn’t follow Gen Z friendly packaging nor did they hold up with their values of eating clean and organic ingredients.
Both had always dreamed of starting a snacks company together, and continuing to live life together as partners in crime! They quit their jobs and made it their mission to offer a product Gen Z is sure to obsess over.
Flavor innovation and unprecedented branding will make you fall in love with their first crunchy, tangy product: their Hot Girl Pickles.
