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FreshCut Paper

Concord, MABrand · Paper goods

In 2021, Peter Hewitt read a New York Times article reporting that nearly 80% of cut flowers sold in the US are imported, traveling thousands of miles. To be kept fresh, they require airfreight and refrigeration - both huge contributors to climate change. Peter got to work developing a new concept for flowers; a Pop-Up Paper Bouquet. The design aimed to bring beauty without the maintenance, making it a perfect solution for for those looking to conveniently send love. With a simple "pop up", the flowers unfold into a delightful display, making it a memorable gift that is sure to be fondly remembered and long-lasting.

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