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FREDA SALVADOR

Sausalito, CABrand · Retailer · Boutique

Hi, We’re FRĒDA We build community and inspire individual style from the ground up. This Is What We’re All About We could give you our conventional bio but there’s nothing conventional about us–so, here’s a short list of what you should know about us: Founded by best friends Cristina Palomo Nelson and Megan Papay in 2012. Cristina is third generation shoemaker and we make our ELBA Penny Loafers in her family factory in El Salvador. Megan is former celebrity stylist at Calvin Klein. We are based in Sausalito, California. We make elevated classics reimagined in the details. We use highest quality materials from Spain and Italy to make our shoes, bags and belts. Our products are handcrafted at heritage luxury factories in Spain, Italy and El Salvador. Our founders, Cristina and Megan, met at work and instantly clicked over a shared love of design and a vision for a brand that married Cris’ shoemaking heritage with Megan's styling background. Cris is a third-generation shoemaker, following in the footsteps of her father and grandfather. Their El Salvador's factory is where Cris grew up sketching designs, and where we still craft our loafers and moccasins today. Megan cut her teeth at Calvin Klein in the '90s, dressing celebrities for red carpets and learning the power of style, design and storytelling—a sensibility she brings to every shoot. More than a decade later, they are still two best friends building a community from the ground up, inspired by design that makes you feel good.