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Fraymeworks

Brand · Home goods

Classic craft. Fresh frame. It all comes back to the joy of stitching. There's something genuinely magical about turning thread and canvas into something beautiful with your own two hands. But the tools? They hadn't kept up. Stretcher bars that warp, frames that end up in the trash the moment you finish your piece, nothing that looked as good as the work inside it. That felt like a problem worth solving. What makes us different Fraymeworks frames bring personality to the process, not just the outcome. Our Stretcher Frames are a needlepoint frame you stitch in and doubles as a finished display. Functional and beautiful in equal measure, designed for the way stitchers actually create. Bringing their ideas and business skills to this new venture are Brooke Pratt and Beth Snyder. We've been friends for years, and between the two of us we've built several wholesale gift and consumer businesses. All rooted in a shared love of craft, design, and making things delight the customer. How we got here When Brooke brought the Fraymeworks idea to Beth, who was newly obsessed with needlepoint crafts, sparks flew. We want to bring fresh designs and ideas to a classic industry. Bringing Fraymeworks to life has been equal parts hard work and pure joy — the kind of project that doesn't feel like work because you can't stop talking about it to anyone who will listen. That's still true. We're obsessed with this thing, and we think you will be too.