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France Luxe

Brand · Retailer · Boutique

Our Legacy Setting the Standard for 29 Years Where beauty, craftsmanship, and function come together. For nearly three decades, France Luxe and L. Erickson have united beauty and function through original design, enduring quality, and a deep understanding of what hair needs. One Head of Unruly Hair Changed Everything. Our Story It All Started with a Scrunchie In the 1980s, unable to find a scrunchie capable of holding her wildly curly hair, Laurie created her own and founded her first company, Ribbons, with Nordstrom becoming her first department-store customer. As the business grew, she recognized another opportunity: beautifully crafted French hair accessories that were as functional as they were timeless. With no introductions or roadmap, Laurie flew to France, gathered factory addresses from local trucking companies, and knocked on artisans’ doors, asking them to take a chance on her—and they did. After selling Ribbons to become a stay-at-home mother, Laurie soon discovered that her entrepreneurial spirit, or her inner “lemonade stand girl,” could not be quieted. In 1997, she returned to the industry, drawing on the artisan relationships she had formed in France to build something entirely her own: France Luxe. Founded by Laurie Erickson and shaped by the entrepreneurial spirit that continues to guide our family of brands today. Made to Last For nearly three decades, France Luxe has partnered with trusted artisans in France to create timeless hair accessories from premium Italian cellulose acetate. L. Erickson brings that same commitment to thoughtful design through modern, globally crafted accessories made for every hair type, texture, and lifestyle. Together, our brands share one enduring belief: the pieces you reach for every day should be as beautiful as they are functional.