Aliett Buttelman and Nina LaBruna are the two best friends who started Fazit in New York in 2023. Aliett spent over a decade as a model — long enough to see how impossible the beauty industry can make women feel, and stubborn enough to want to fix it. Nina grew up in a family of cosmetic doctors and turned that into a career in beauty and a master's in nutrition, with the chemistry brain to actually build the products she imagined. Together, they made the brand no one else was making.
