In 1988, Paul Choi and Damee Choi established a local fashion business in Texas. With Paul’s intuition for business and Damee’s passion for fashion, they began their business of women’s clothing. With success over the years, they decided to move to New York to pursue greater success.
In 1994, they debuted as Design 36 in the center of Garment District of New York. With much competition surrounding them, they welcomed the challenge and the opportunity to make the best selection of styles. In 2010, Design 36 became known as ‘Damee New York,’ offering women’s clothing while valuing individuality, confidence, beauty and quality.
Now in 2025, Damee New York has broadened its market to over 45 states in the United States and Canada. With the support of our sales representatives and office administrators, we try our best to sustain the relationship with our valued retailers. We have grown to have more than 2,000 valued customers and continue to grow every day.
Fit Comfortable, Look Fabulous! It’s Damee! As a working mother, Damee’s most concern has been comfortable fitting as well as stylish look. Damee thought a working mom might be such a juggling role, so she wanted to share a little joy in fashion with those women. This made her to concentrate on distinctively aged look in every style with ease of wearing it.
“When a mom is growing older, she wants to dress like her daughters. So, they can still have a common topic to talk and understand each other.”
That’s how Damee has been inspired about her design by her mother. When she designs a new style, she always thinks about the design on her mother and herself. In this way, she never forgets where her design came from and what her design is for. This inspiration keeps Damee New York as being itself.
