
CURE
Brand · Food and drink
It all started with hydration.
Exercise is supposed to make you feel energized, but I would often get headaches and nausea after a long run or bike ride. It turns out I was just dehydrated along with 75% of America. I tried to drink more water, but even when I did, it wasn't enough.
What we're certified for
Cure is Non-GMO, Kosher, and Certified Gluten-Free. We're also a Certified B Corporation and Plastic Neutral certified — commitments we keep because they're checkable, not just because they sound good on a label.
My brother and I at our first triathlon in Miami
Early Cure recipes I mixed in my kitchen
Our first production run with Cure’s new packaging
Our team offsite in upstate New York
Then I found out that hydration isn't just about drinking water.
You also need to replace electrolytes lost through sweat, sleep, drinking alcohol and regular daily life. Water alone can't do that. When I looked at the electrolyte drinks out there, I was shocked. They were all neon colored and full of sugar and artificial ingredients.
So I decided to make my own an electrolyte drink mix with only plant based, non GMO ingredients that tastes as good as it feels. Because when it comes to our health, we shouldn't have to make trade offs.
Cheers,
Lauren