
ChicWrap
Brand · Home goods
The Allen Reed Company was founded in 1992 by Ian Kaiser and Sean Neiberger. The Company became known in the food service industry for its innovative products for dispensing and cutting plastic wrap. Now, the Company turned its attention to the Retail Housewares Industry and has been extremely successful providing safe, easy-to-use solutions for professional chefs throughout the United States. We've now applied this knowledge to creating innovative products for the home. Plastic wrap is the most economical food storage option with more than 80 million boxes sold each year throughout the United States. We focus our efforts on changing the way consumers dispense and cut plastic wrap in their homes, with an emphasis on simplicity. We call our approach 'Disruptive Innovation' because of the way our products have completely changed industries for the better.