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CAP Beauty

Los Angeles, CABrand · Body care

CAP was born from a need. After receiving my celiac diagnosis a decade ago I set out to learn everything I could in order to reclaim my life. I changed my diet, my practices and my routines all while changing the products I used on my skin. And the effect was profound. Choosing products formulated with the highest quality botanicals changed not only my outermost layer, but how I interacted with it. I began to feed and nourish my skin, instead of being in conflict with it. Until then, plants were considered the inferior option; what you would turn to if you weren’t concerned with results and efficacy. But I found this to be entirely untrue. I discovered that it was actually the inclusion of plants to be what finally changed my health. There was no denying that these products worked, and I realized that I wasn’t the only one who was longing for this paradigm shift. So we opened the doors to our West Village flagship on Valentine’s Day 2015.