A Jewelry Brand Born From One Night That Changed Everything
It Started With a Single Night
In 2012, two sisters, Michelle and Sayra, sat in an audience and listened to Christine Caine speak.
Christine is the founder of The A21 Campaign, one of the world's leading organizations fighting human trafficking. That night, she spoke about the children. The survivors. The ones who needed someone to fight for them.
Michelle and Sayra left that room, different people.
They didn't know how to make jewelry. They didn't have a business plan. What they had was a conviction that they were supposed to do something. That their lives and their work were supposed to mean more than a transaction.
So they started BRACHA.
What BRACHA Means
In Hebrew, BRACHA means blessing.
That word carries the entire heartbeat of this brand. Every piece we design, every wholesale partnership we build, every order that ships from our Texas warehouse, it's all an extension of that original intention. To be a blessing. To wear something that means something.
We believe jewelry can do more than sit on a shelf. It can fund freedom.
Our Mission
BRACHA exists to fight human trafficking.
A portion of every BRACHA sale goes directly to support organizations like Global Renewal and The A21 Campaign. Two organizations on the front lines of rescuing survivors and rebuilding lives through Selah Houses, safe homes for boys and girls rescued from trafficking around the world.
When you buy a BRACHA necklace, bracelet, ring, or pair of earrings, you are part of that mission. You are wearing it to end it.
That is why we exist. Everything else, the designs, the quality, the retail partnerships, is in service of that one purpose.
