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It all started during COVID. India closed its borders and the tourists disappeared. The handicraft market - traditionally tied to tourism - collapsed overnight. This venerable fifth generation embroidery house was in danger of closing. I had to do something. If you lose one generation of artisans, you risk losing the entire art form, for there is no one left to teach the next generation.... If the world could not come to India, then India must go to the world. I created this website for the artisans, so that the whole world would see their amazing work, and to provide them economic diversification and stability. I am inspired by the amazing talent and creativity of the zardozi artisans of India. I wish to share the beauty and complexity of zardozi embroidery with the world and to preserve this remarkable art form. It gives me great joy that, because of your support through this website, the embroiderers in the atelier have all returned to their beloved embroidery. And we supported over 100 families with donations of much needed food staples during Covid. When you purchase an item from our artisans, you receive not only a stunning work of art that makes you feel beautiful and confident, you also receive the blessings and thanks of the artisans, for investing in their talent, for honoring their legacy, for providing their livelihood, and for ensuring the continuity of their craft.