We're Boody, nice to meet you.
We got uncomfortable, so that you could get comfortable. We were uncomfortable with wires. Uncomfortable with awkward seams. With bras that you wanted to take off as soon as you walked through the door.
We were uncomfortable with fast fashion and trend-led designs. Uncomfortable with straps and waistbands that dug in, or worse still wouldn’t stay put. With sweaty fabrics and unnecessary fuss.
So instead, we got comfortable.
Comfortable with wire-free, seam-free,
stress-free. Comfortable with bamboo viscose, with unmatched breathability, with supreme buttery softness.
