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BLACK CRANE

Brand · Clothing

Clothes are essential tools for living. They should be comfortable, relaxing, and functional for your daily life. Our design concept focuses on creating wardrobe essentials that serve as an extension of your closet, reflecting and elevating your lifestyle. Focusing on an inclusive silhouette that complements supple lines and comfort as a simple cloth for the body, which can be transformed into your clothes, your personality suddenly emerges once you put them on. We value where our product is made, how it is made, and who makes it. Our designs are effortless yet polished, crafted from natural fibers that are renewable, biodegradable, and long-lasting. To minimize waste in production, we limit ourselves to two seasons per year and employ a cut-to-order production system to avoid overproduction. Additionally, we use low-impact dyes free from toxic chemicals or mordants, significantly reducing water usage during the dyeing process. Since our inception, we have committed to producing our collections in Los Angeles. By closely collaborating with our local manufacturing partner, we uphold the highest standards for employee welfare and have built a long-term working relationship. This approach allows us to achieve the best possible quality through direct communication, with daily visits to our manufacturing partner during the production season. During the development stage, we discuss the most effective ways to design and construct garments, maximizing fabric usage to minimize waste. Alexander relocated to Los Angeles from Tokyo at the age of 18 to pursue a career in surfing. He later became a graphic designer and launched his men's line, Alexander Yamaguchi, in 2000, followed by Black Crane in the fall of 2009. Momo moved to Los Angeles from Tokyo at 14 to pursue her creative education. She has a background in environmental art, as well as architecture and interior design.