My journey in the baby and kids world began in 2004, when my first son was born and I fell completely head over heels for all things baby. I couldn’t get enough of the tiny clothes, the clever gear, the magic wrapped up in those early days. I started designing fun and functional diaper bags, thinking I had found my little creative corner of motherhood. Turns out, that was just the opening chapter.
Fast forward to 2009 and life looked very different. I had a five-year-old, a newborn, and I was newly single. In true “life reset” fashion, I cut my hair super short. A little dramatic? Absolutely. Necessary? Also yes. Somewhere between midnight feedings and figuring out how to do it all on my own, I felt a pull to create something new. I shifted from diaper bags to apparel, and that’s when Bestaroo was born.
