BEX Sunglasses
Logandale, NVBrand
BEX® was founded in Logandale, Nevada - a ranching community where the sun doesn’t ask permission and the workday doesn’t end on a schedule. We built sunglasses for the people who already knew most eyewear wasn’t built for them: the riders, the ropers, the ranchers, and the working hands who need their gear to hold when things get real.
The question that started BEX® was simple: why do sunglasses always end up in your pocket? That question became an obsession. The obsession became BEX. And BEX became the benchmark for what western performance eyewear should be.
American-owned. Built in the West. Worn across it.
