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Amelia Rose Design

Brand · Jewelry

What began nearly two decades ago as a creative pull—something I simply couldn’t ignore—has grown into so much more than a business. Before Amelia Rose, I was working in law: overworked, overwhelmed, and quietly asking myself, Is this it? During lunch breaks, I began teaching myself jewelry design—ordering supplies, learning techniques, and slowly building something that felt like me. From the very beginning, I knew this wasn’t just a hobby. Even when others referred to it as “your little jewelry thing,” I felt something bigger taking shape. Naming the brand Amelia Rose—my first name paired with my mom’s middle name—made it real. Walking away from my legal career made it undeniable. The early days were anything but glamorous. I went door-to-door introducing the collection to boutiques, followed up tirelessly, hosted trunk shows, and hand-made every single piece. I had two clear goals: to create beautiful, wearable designs that felt fresh and meaningful—and to build something that could give back in a truly impactful way. Then came a turning point: being featured on Good Morning America. Overnight, everything changed. What started as a scrappy, from-scratch dream became a growing, thriving brand. Today, Amelia Rose is carried in stores across the country, supported by a team I love, and continues to evolve in ways I never could have imagined—including this new chapter in accessories. While our collections have grown, our heart has not. We remain deeply committed to craftsmanship, creativity, and meaningful giving—partnering with organizations where 100% of proceeds go directly to support their missions. Coming from a family of lawyers and doctors, I once worried I had taken the “wrong” path. But Amelia Rose taught me something invaluable: when you believe in something deeply enough, you don’t need permission to pursue it.