Shop

Aaron Probyn

London, United KingdomBrand · Home goods

GOOD DESIGN FOR DAILY LIFE The brand was founded in 2020 by the designer Aaron Probyn, on the principle that good design lasts a lifetime. Our holistic approach considers materials and manufacturing methods, aiming to create products that can last a lifetime and beyond with proper care. Our range of beautifully designed products aims to be both useful and emotionally engaging, enriching the everyday with carefully curated materials, colors, and shapes. Our products sit together harmoniously, creating a relaxed and natural home environment. We have a real passion for manufacturing, craftsmanship and a respect for the finite material resources we have on Earth. Over two decades, we’ve built a remarkable network of like-minded manufacturers who help us fulfil our commitment to fine craftsmanship and conscious manufacturing. By producing in limited quantities, we minimize waste, avoid excess stock, and ensure superior product quality with meticulous attention to detail. Aaron established a presence within the design industry 20 years ago, creating award-winning products while working for respected brands including Habitat, The Conran Shop and Tom Dixon. In 2012, he established his eponymous design studio and consults on projects for global companies including The Conran Shop, Another Country, Waterford, Crate & Barrell, Ikea, Normann Copenhagen and West Elm.