Cult fragrance brand 19-69 was founded by Swedish artist and product developer Johan Bergelin. Following a two-year creative collaboration with artisans across Scandinavia, France, and Italy, the brand debuted with five perfumes in 2017.
1969 marked a turning point as a new generation stopped asking for permission —an era that came to symbolize freedom, tolerance, and the counterculture. It is this spirit that defines 19-69 today. Rejecting standard corporate briefs, each scent is built around carefully selected premium raw ingredients and a clear creative vision, with uncompromised artistic intent at its core.
For 19-69, ungendered scents have always been an expression of the house’s identity, inspired by countercultures that never recognized such boundaries. At the heart of the collection are the perfumes, around which 19-69 continues to develop an evolving universe of apparel and objects, allowing the cultural references behind the house to take new forms. While 19-69 belongs to all, distribution and retail partners are selectively curated.
