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11.11 / eleven eleven

New Delhi, IndiaBrand · Clothing

Craftsmanship lies at the heart of 11.11 / eleven eleven. Renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand spinning, hand loom weaving, hand painting, miniature tie-dyeing, and quilting. The label maintains its unique handmade vision by departing from mainstream manufacturing, producing small batch slow-made clothing in collaboration with groups of artisans located all across India. Each season the brand dissolves distinctions between geographic and gender boundaries - the looks are safe for the skin and transitions seamlessly between cultures from day to evening wear. Expect to see relaxed silhouettes with a sartorial touch that echo the brand’s ‘seed to stitch’ philosophy.