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Forty Winks

Cambridge, MARetailer · Boutique

Rachel and Meredith started Forty Winks in Harvard Square in 2010 after hearing friends describe frustrating lingerie shopping. Their woman-owned shop offers personal bra fittings in a welcoming setting and expanded to a second shop in Boston’s Beacon Hill in 2025.

shopfortywinks.com
@fortywinkslingerie

Brands carried 31

Only Hearts
We design lingerie
Fleur du Mal
NATORI

Fellow stockists 16

Suelto Lingerie Boutique
Art of Intimates

Forty Winks · byword

EElomi

Carena Brief, $38

EElomi

Carena Underwire Balconette Bra, $80

Prestige Gabrielle Tanga, $70

Prestige Gabrielle Underwire, $145

SSculptress

Sculptresse Sophia Full Cup, $94

SSculptress

Dream Comfort, $88

Panache Apparel Co.

Panache Allure Spacer Bra, $86

Panache Apparel Co.

Panache Clara Demi Bra, $82

Panache Apparel Co.

Panache Clara Brazilian, $38

Bed Of Roses Short Robe, $166

Bed Of Roses Shorty, $62

Second Skins Soft Cup Bra, $62

Whisper Sweet Nothings Maeve Underwire Bra, $104

Bed Of Roses Retro Bralette, $86

Whisper Sweet Nothings Barely There G-String, $46

Quinn Underwire Plunge, $72

Etherea Mini Dress, $78

Thistle and Spire

Medusa High-Waisted Bikini, $46

Flannel Long PJ Set, $198

MMontelle

Bodybliss Brief, $30

MMontelle

Bodybliss Thong, $28

Sanika Thong, $58

Never Say Never Cropped Cami, $80

MMary Jo Bruno

Cheetah Chemise, $148

All Lace Amour String Thong, $42

Dreamy Henley, $88

Dreamy Wide Leg Pant, $120

Dreamy Classic Tank, $76

Flaunt Halter Chemise, $150

Year Of The Snake Pamela Short, $58