THE NEW SAVANT
Brand · Candles
Hi!
We're Ingrid and Erica, the co-founders behind The New Savant.
Ingrid began her career in beauty in 2009 as one of the first YouTube creators. She spent the next 11 years building a community of millions, working with the biggest brands in the world, winning awards, and challenging societal expectations of queerness and beauty.
Erica worked for CBS News, Twitter, Google, and MTV. She was at the forefront of technology's impact on the news industry and architected many deals and products still in use today.
Both of us had incredibly sucessful careers...
But something was missing.
After years of creating in the digital space, we craved something tangible.
Something that could bring beauty and comfort into everyday life.
Little did we know that this search would lead us to fragrance.
November 9, 2020
Ingrid turned half of her apartment into a science lab and taught herself how to make scented candles. This was her medium for expressing her creativity.
She tested countless vessels and materials before landing on the perfect recipe.
But slowly...
Candles took over the apartment.
(Ingrid made so many candles that Erica had to build a makeshift closet to hold them all.)
From this corner, we started a business that has added a (much needed!) new perspective to the traditionally male, Eurocentric fragrance industry.
In December of 2020 we took a leap and launched The New Savant with 500 candles.
They sold out in 7 mintues!
