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Swahili Coast

WilmingtonBrand · Retailer · Jewelry

Swahili Coast was founded by partners Tony Peele and Caroline Fisher. We moved to Tanzania in 2013 for Tony's Fulbright Fellowship in Economics. After spending a year working with farmers in rural Tanzania with Tony's research, we decided to start a sandal company, then called Seeded Hand Sown, to promote East African women's beadwork to a larger audience. Our first breakthrough was a collection for Anthropologie. We invested the proceeds and our savings in opening an independent worker-owned co-operative. As a founding partner, we financed the founding of the beadwork cooperative. However, we own no part of it and it is 100% worker-owned. While this might be a 'risky' move for business, we believe in the co-op model, because Tanzania has a history of co-operative development, and because it offers independence that doesn't always come from traditional employment. Co-op member artisans choose their leaders and share 100% of the profits of the co-op. We are guests in the co-op, and guests in East Africa. We are proud to have the opportunity to build a project in partnership with our friends and neighbors in Tanzania. The co-op continues to grow in membership and skill, and we look forward to what the coming years will bring.

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